For a florist, a wilted bouquet or a late delivery for an anniversary can be catastrophic for your reputation. By adding a small QR code to the care card or delivery envelope, you provide an immediate channel for the sender or recipient to share feedback.
If an issue is reported, you can send a complimentary replacement that same day. This 'heroic' service recovery often results in a lifelong customer and a review about how you 'made things right,' rather than a complaint about the flowers.