Software users who encounter bugs or confusing UI are quick to vent on G2, Capterra, or Twitter. You can prevent this by placing a 'Tell us how we're doing' QR code (or link) directly in your dashboard or support portal.
If a user reports a bug, your product team gets an instant alert. Reaching out to the user with a fix or a timeline for a solution turns a frustrated user into a loyal beta tester, keeping your public review profiles clear of technical complaints.