For a custom cake shop, your reputation is baked into every order. If a customer gets home and realizes a name is misspelled or the flavor is wrong, they will vent on Instagram or Google. By placing a 'Something not right?' QR code on the box, you provide a safety net.
The customer scans, sends a photo of the error, and you offer a solution instantly. This quick recovery saves their special event and keeps your public profile focused on your 'incredible artistry and customer care.'