Prescription accuracy and frame selection are the two areas where optical shops get the most negative feedback. A patient who feels their glasses 'aren't right' often complains on Google or Yelp rather than calling the office. Change this with a QR code at the dispensing table.
If a patient shares a concern, your Optician gets an instant alert. Reaching out immediately to schedule an adjustment or re-check shows the patient you care about their vision, not just the sale, keeping your reputation in '20/20' focus.