Potential tenants check reviews before they even book a tour. If your current residents are venting about slow maintenance on Google or ApartmentRatings, your vacancy rate will climb. Place proQR codes in common areas and on move-in packets.
When a tenant has an issue, they scan the code to alert the property manager directly. By addressing the 'clogged sink' or 'noisy pool' internally, you stop the public complaining. When the issue is fixed, use the system to request a 5-star review for your 'attentive management.'